MAREK BELES
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Commission art direction, web design, branding & key visual
Kunde Marek Beles, Switzerland
Retouching & Compositing Marc Perino
Art Director Marc Perino
Location Zurich, Switzerland & Berlin, Germany -
Squarespace Version 7.1
Konzeption der Website
Web Design
Simple Logo Design
Digital Asset Management
Aufbereitung des gesamten fotografischen Materials
Art Direction von Key Visual Characters + Retusche & Compositing
extensive CSS Formatierung für spezielle Design Anpassungen
Einarbeitung des Kunden in CMS von Squarespace
Erstellung von Social Media Assets für LinkedIn, Vimeo
Erstellung von News blog Einträgen
HINWEIS: Nach Abschluss des Projekts erhalten alle Kunden eine Schulung von mir, die sie in die Lage versetzt, ihre Websites selbst zu aktualisieren. Bedenke also, dass alles, was Du auf der Live-Website siehst, nicht unbedingt meine ursprüngliche Designarbeit widerspiegelt.
MAREK BELES WEBSITE
In this case I had to create a new website for swiss writer & director Marek Beles. His old website was outdated for a few years and had to be revamped.
After assessing on which platform we would create the website we landed at Squarespace because it would be rather easy for him to update it himself. The website itself was relatively simple although it required some CSS code.
During the process of creating the website we encountered a regular problem – the profile image on the about page.
Since Marek mentioned that he is a great fan of the movie »Forrest Gump« by Robert Zemeckis he came up with the idea to replace Tom Hanks with himself.
In order to accomplish this task I erased Tom Hanks from the original image and rebuilt the bench with Adobe Firefly in Photoshop. I also got rid of the logo and the feather which I also extracted for further use (see below).
In the meantime Marek – in Zurich – took an image of himself with some props with a 15 year old Canon DSLR and some film lights. I instructed him to wear similar clothes like Tom Hanks in the original image. Afterwards he send me the RAW image and I retouched him with Retouch4me plugins, extracted him and placed him on the bench.
The crucial part was the AI tool »Nano Banana« by Google which was implemented into Photoshop already. So I could re-dress him with the clothes of the Forrest Gump character and add a shadow. Although using cutting edge AI I still needed to use some old photoshop techniques to adjust for the 28mm lens which was used due to the size of the small home studio. Normally you should use a 50-85mm lens and take a photo from further back – but this option was not available.
Finally I created a custom »Forrest Gump« font and placed the extracted feather on the title treatment. From this image I created a few more formats for social media.
